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SEO & PPC

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two of the most recognised ways to generate visits to your website. SEO uses various techniques to improve the organic or main column listing within the search engine results page – including Google, Bing and Yahoo. Pay-per-click or PPC is paid advertising, which displays your listing within the sponsored results in the side column and at the top of the main column. Both of these options can be used alongside each other and offer the best solution to attract new visitors to your website.

A brief summary of SEO techniques are as follows:

Content creation – the more informative and detailed the content, the better. If search engines perceive your content as useful and relevant then it will rank better in search results.
Content promotion – once the content is created, it must be promoted. This can be done in various ways: Social Media (Facebook, Twitters etc.), paid advertising (Facebook ads, promoted Tweets) and blogging.
Conversion optimization – isn’t concerned with attracting more visitors to your website, but on capitalizing on existing traffic by getting visitors to take a desired action once they have arrived. Clear messages, useful navigation and the right content all contribute to conversion optimization.
Technically proficient website – visitors who have a positive experience on your website are more likely to share, bookmark and revisit your website, all of which can serve to boost performance on search engine results pages.

Designworks can offer advice on SEO including how to manage Pay-per-click accounts. Contact us to find out more.

What our clients say

It is always a pleasure to deal with the Designworks team…We have always found them to exceed expectations without exceeding our limited budget for branding. Many have commented on their design work!

Iain Scott Bainbridge, Scott Bainbridge Property Sales and Lettings

Designworks were the third company we’d used over the years for our web site design. We found them fantastically easy to deal with from start to finish and the whole process of building a complete new web site worked seamlessly from start to finish.

Simon Cleasby, Holiday Cottages Cumbria

We were really impressed by the clean professional brochures that Designworks produced. The fresh look has opened up new market places and generated new business.

John Eatough, Stand & Deliver

I have really enjoyed working with Designworks to come up with a new concept and a new approach for my website which had become outdated. They are a very patient as well as extremely creative team!

Laura Rosenzweig, Laura’s Loom

We needed a new look for our brochure so we asked Designworks to assist us in producing it. We are very happy with the end result and consider it an essential part of the hotel’s developing marketing strategy. Thanks for a great working partnership.

Stephen Broughton, Lindeth Howe

Designworks are always our first choice when it comes to designing and printing new publicity materials. They are always very welcoming, creative and efficient, even if we go to them with a last-minute request!

Sarah Rose, Cumbria Woodlands

I have used Designworks to design and print a leaflet as well as design a company logo for us and I can honestly say their ideas, attention to detail and end product were first class.

Robert Crawford, Different Strokes

We had a fantastic response to the newsletter that Designworks created. The brief was to produce something a little different from the norm. The finished design increased sales significantly over the same time the previous year.

Jeremy Hall, Peter Hall & Son

We were very happy with our newly designed annual report which had been given a makeover with a fresh and vibrant feel and has received a lot of positive feedback.

Julie Beaman, Lancaster City Council

Designworks made me a beautiful, simple website. Most importantly for me, it is very simple to update, as the WordPress system is easy to use for a non-techy like me. Great team, great product.

Rebecca Willis, Independent Researcher on Environment and Sustainability

I have worked with Designworks for many years and have no hesitation in recommending them. Designworks have never let me down – and I actually enjoy the process of working with them.

Jennifer Collard, Monkhouse Hill Holidays

The quick, efficient service, quality creative input and attention to detail make Designworks a pleasure to work with.

Gemma Procter, Cumbria Tourism

Designworks have been helpful, quick and efficient from the first day we started using their services. Regardless of the demands we have made of them at times, they have always been professional, extremely creative and all with smiles on their faces.

Eamonn Hennessy, Macbeth Scott

Designworks were fast, supremely professional and the end results are just great. I’d always go to them first now, and would recommend them to anyone looking for quality, affordable, effective design. THANK YOU!!

Kate Rawles, Outdoor Philosophy

I have found Designworks a pleasure to work with – patient, creative and dependable. They have overhauled our website – we were really impressed with the effort and skill they put in to devising solutions to some really demanding functionality.

Isobel Stoddart, Electric Bicycle Network

Designworks provide me with affordable, great looking websites and, more importantly, they use a user-friendly Content Management System. I have worked with websites for 13 years and have used a number of CMSs. I find WordPress the simplest and most intuitive to use by far.

Justin Grammer, PS Business Matters

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