Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along.
Email marketing is a great way to build relationships with your customers and prompt sales. There are many benefits from this form of marketing, including:
- Increase brand awareness. Regular communications help keep your business and brand fresh in the eyes of your customer.
- Drive traffic to your website. Your website is the hub of all your marketing and its success will be dependent on the amount of traffic it receives. Email marketing is a great way to increase this traffic to your site.
- Cost effectiveness. Compared to other offline marketing channels email marketing can be incredibly cost effective. There are no print and postage costs or fees paid for mass media advertising channels.
- Easy to setup. We can setup your email campaign quickly and easily. We’ll design a template, add your branding, content and database.
We’ve created email templates and campaigns for many businesses. If you’d like to discuss email marketing in more detail, please contact us.