Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication and cost can be very low or very high.
Email marketing is a great way to build relationships with your customers and prompt sales. There are many benefits from this form of marketing, including:
- Increase brand awareness. Regular communications help keep your business and brand fresh in the eyes of your customer.
- Drive traffic to your website. Your website is the hub of all your marketing and its success will be dependent on the amount of traffic it receives. Email marketing is a great way to increase this traffic to your site.
- Cost effectiveness. Compared to other offline marketing channels email marketing can be incredibly cost effective. There are no print and postage costs or fees paid for mass media advertising channels.
- Easy to setup. We can setup your email campaign quickly and easily. We’ll design a template, add your branding, content and database then your email is ready to go.
We’ve created email templates and campaigns for many businesses. If you’d like to discuss email marketing in more detail, please contact us.