At the most basic level, an ‘App’ is simply an application – it’s a piece of software that does something – whether that’s for business, education, communication or entertainment. Apps work on mobile phones and tablets and are built specifically for iOS (Apple), Android or Windows platform.
The number of mobile app users is growing with the shift in computing use from desktop to mobile platforms. This growth in the Android market is monitored by AppBrain and it provides an interesting insight into mobile usage and app trends.
Although, it’s worth considering if you need a native app, mobile app or whether Responsive Web Design is a better option. A responsive website responds to the device it is displayed on. For example, when your site is viewed on a desktop, it might display two columns and a sidebar. But if it’s viewed on a tablet or mobile phone, you will see a simplified version with fewer columns and easier navigation. Mobile apps, on the other hand, provide a specific purpose. They’re best for brands that have strong customer loyalty, people expect to access the information on the app enough to actually download it. The app might provide your shop locations, special offers, or allow users to access their account information. Native apps are similar to mobile but they can take full advantage of all the device features — the camera, the GPS, the list of contacts etc. and, unlike mobile apps, they can work offline.
We have developed native apps for:
- Lakes Alive’s Android and iOS app allows easy navigation and browsing of all the acts at Mintfest. The GPS location means you are able to direct yourself to all the events as well as places to eat, public transport and public toilets. On top of this, you are able to create and manage your own festival itinerary so you won’t miss a thing.
- James Cropper PLC required a cross platform mobile application to work as a product configuration tool which generates a 3D bag or box. The app configuration tool allows users to create a standard gift box or bag. The first stage is colour application and provides options from the James Cropper range. An additional feature, within the app development, is the ability for users to apply their own bespoke or corporate colours. This is followed by the selection of emboss patterns ranging from Pinhead to Antelope finishes. The final process is for users to apply their logo which can be rendered in silver or gold foil just to add an element of luxury. Once the product is finalised, it can be saved, emailed of shared via social media
- Eden District Council and Historic England funded an initiative to boost tourism through a series of heritage trails. The trails use an app to show the location of the heritage sites along with directions, on how to get to the site, based on the user’s GPS . The content for each site is managed through a web-based content management system which allows the client to keep the app fresh and up to date the app.
If you’d like to find out more about apps then we’d like to hear from you.