Direct marketing is a form of advertising that provides a call to action from a leaflet, catalogue, letter or similar communication. The call to action could be an order, a visit to a website, or a request for further information.
The benefit of direct marketing is that it’s often measurable allowing you to monitor the communication campaign. This can be done through a response mechanism either verbal or written. The communication could be a postal mailer, telemarketing, direct e-mail marketing or point-of-sale.
We’ve produced direct marketing campaigns for South Lakes Action on Climate Change, Different Strokes and Friends of the Lake District. If you’d like to discuss direct marketing and how it could help your business, please contact us.