Brand & Identity
Our experience of brand & identity projects ranges from creating a simple identity to naming, conceptualising and developing a brand.
An identity is the visual device used to represent the company. The identity is then paired with style guidelines and used as a framework to ensure the brand promotion is cohesive and consistent. Some of the visual devices that leverage the brand elements and style guidelines are: stationery, marketing collateral, packaging, signage and websites.
A brand is the idea or image of a specific product or service that consumers connect with. Branding is when that idea or image is marketed so that it is recognizable by more and more people and to differentiate it from other similar companies.
We’ve created names and branding for many businesses and projects. These include ‘Adaptahaus’, a sustainable modular building system that was featured on Channel 4?s Grand Designs and the National Trust’s ‘Colourful Coast’, on the west coast of Cumbria. We’ve also rebranded and produced associated guidelines for many organisations including: The Kirkgate Arts Centre, a Swiss based charity The Sphere Project and Eden District Council.
For examples of our identity and branding, visit our portfolio page.
Whether you’re a small start-up needing a new logo or a large business looking to rebrand, we’d love to hear from you.