Your brand strategy is how you plan to communicate and deliver your brand. Defining your business, analysing your target market and identifying your distribution channels are all part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a stronger brand. This means the added value brought to your company’s products or services, allows you to charge more for your brand than other unbranded products.
Questions you need to ask when planning your brand strategy include:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospective customers already think of your company?
- What qualities do you want them to associate with your company?
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable but it’s essential process.