Identity & Logo

A logo or logotype represents your company or organization. It can be typographic, a symbol or a combination of both. Logos vary, sometimes the graphic symbol and typographic word mark are separate with others, there is not a clear separation of logo symbol from typography.

Once a logo has been designed it gets applied to many different applications. This is called brand identity and includes: stationery, leaflets, signage, website and all the marketing collateral associated with the company. The elements that make up a full brand identity are fonts, colours, imagery, and even the tone of the writing.

Our experience of identity projects ranges from creating a simple logo design to naming, conceptualising and developing a brand identity. We’ve created names and branding for businesses and projects, including: naming and branding Lakes & Dales Loop, and brand identity for Lindeth Fell Hotel, Cumbria Local Enterprise Partnership and Eden District Council.

If you’d like us to create or develop an identity for your business or product, please contact us.



We would like to reassure you that we are working with minimum disruption.

Our office in Kendal is open and will remain so for the foreseeable future. Leonie and Rory will work from the office. All staff will work from home and are contactable via email and phone.

Designworks is committed to supporting our employees, clients and suppliers through this challenging period.

If you need help with your marketing or communications, please contact us or 01539 723254