Lakes & Dales Loop

We’re very proud to be part of the Lakes & Dales Loop, an iconic 196-mile on-road cycle route through the best of Cumbria’s countryside.

The cycle route is part of the See More project and we worked alongside Jo Cleary and Isobel Stoddart who are both sustainable transport consultants.

The WordPress website integrates with Strava’s mapping and offers users an easy to use map, downloadable GPX and turn-by-turn PDF. Service providers (accommodation, food & drink, bike shops/hire) are featured within a user-friendly mapping/listing page. These service providers can access their information and update their listing.

The route has already had a good amount of coverage with articles in the Independent and Telegraph.

The feedback from Cumbria County Council was very positive:

“A local consortium, based around the Kendal based company Designworks, successfully tendered for the delivery of the Lakes and Dales Cycleway Marketing plan in the spring of 2015.

The team delivered the commission to a very high standard, impressing with the way they took ownership of the project and delivered pragmatic solutions to the challenges faced along the way. Two examples of this were:

  • The commission required establishment of the brand for the new Cycleway project. I was particularly impressed with the evidence based approach they team took in achieving this. It has often been the case that branding of a new tourism product reflects the concerns of the funders, by completing extensive research and stakeholder engagement the final brand was firmly focused on the end user greatly contributing to the success of the project.
  • The quality of the marketing material produced has been consistently high, meeting the expectations of the commission. The website in particular can stand comparison with those of with other new recreational cycle products in Europe and achieved the objective of appealing to a distinctive market segment.

I am very happy with the service provided by the consortium and would invite them to tender for similar projects in the future.”

Mark Brierley
Cumbria County Council, Infrastructure Planning Officer


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