The Lakes and Dales Loop is an iconic 196-mile on-road cycle route through the best of Cumbria’s countryside.
Designworks successfully bid for two pieces of work relating to the project: Branding & Marketing Strategy and Delivering the Marketing Strategy.
The branding process resulted in the naming of the cycle route ‘Lakes & Dales Loop’. The rationale was based on the Yorkshire Dales and Lake District being major tourism destinations and internationally (Tour de France) and nationally (Tour of Britain) recognised for cycle events. The word ‘Loop’ highlighted the route’s USP as a circular cycling route as opposed to a point to point ride.
The second piece of work involved developing the website and designing print. The website integrates with Strava’s mapping and offers users an easy to use map, downloadable GPX and turn-by-turn PDF. Service providers (accommodation, food & drink, bike shops/hire) are featured within a user-friendly mapping/listing page.
The route has already had a good amount of coverage with a piece in the Independent and articles lined up for the national press and cycling publications.