Project included: app and leaflet distribution stands
Designworks worked with Historic England, Eden District Council and local heritage attractions in producing a heritage trail for Eden, Cumbria. The project included design and print of four leaflets, developing a heritage trail app and design and production of display boards at Alston, Appleby, Kirkby Stephen and Penrith information centres.
The Eden Heritage Project comprises of four trail leaflets covering Eden’s main towns and surrounding areas, which present a fascinating insight into the area’s rich historical legacy. Each guide brings history to life, guiding the visitor on a journey of discovery to Eden’s historical castles, houses, churches and buildings. Visitors will be able to obtain the guides from Tourist Information across Eden including Alston, Appleby in Westmorland, Kirkby Stephen and Penrith.
The new app will also enable the public to explore Eden’s main heritage sites at their leisure via smart phones and tablets. Users of the app will be able to see what sites they are nearest to, along with travel directions and information on what facilities are available at each site. The free app is available to download from the Google Play Store or iTunes.
Jim Walker, Chair of the Eden Tourism Network said: “Eden is extremely rich in heritage assets yet without meaningful interpretation and informed marketing these can be easily overlooked and their potential to inspire and enthral people remain unrealised.
“This exciting partnership between Historic England, Eden District Council and local heritage attractions has worked hard to enable visitors and local residents to better understand the heritage of the area and as a result create great days out and rewarding holidays, while at the same time helping to support and contribute to the future care of the attractions themselves for the benefit of successive generations. I am really looking forward to seeing the positive impact of this work.”
Visitors already contribute over £336m to the local economy and tourism activity continues to employ an increasing number of employees on an annual basis. Last year Eden welcomed 4.9 million visitors an increase of 4.6% on the previous year. “We are hopeful that this new initiative will help to continue to grow the volume and value of tourism in the Eden District,” said Jessica Goodfellow, Eden District Council’s Tourism Manager.