Bayview Garden Centre

Projects include: brand guidelines, magazine and online adverts, POS, posters, signage and gift vouchers

Bayview Garden Centre is a family-run garden centre situated on the shores of Morecambe Bay in Lancashire.

The development of Bayview Garden Centre’s branding was part of a larger creative advertising and POS campaign which included signage, POS templates and seasonal marketing,

The identity refresh retained the Allium flower head, as the logomark, but incorporated it into the logotype by developing the ‘y’ into the flower’s stalk. A modern typeface and colour scheme were used to create a more contemporary, high quality brand image.