We recently completed the branding and website for the ISPO Impact Foundation, a new initiative created to support charities and non-profits working in nature conservation, environmental protection, and inclusive access to outdoor recreation and sport.
The foundation has been established to help fund organisations delivering practical impact on the ground. Its focus is on projects that protect and restore natural environments, while also helping more people access the benefits of sports and outdoor activity.
Our role was to create a clear, credible brand and website to support the foundation’s launch. The website needed to explain the mission, introduce the funding opportunity, guide applicants through the process and provide a platform for future news, impact stories and governance information.
The project brought together several areas of our work, including branding, digital design, WordPress development and content structure. For a new foundation, clarity was particularly important. The website needed to build trust quickly, communicate purpose clearly and make it easy for eligible organisations to understand how to apply.
The ISPO Impact Foundation has now closed its first round of funding, receiving 495 applications from 79 countries. That level of interest, just six weeks after most people had never heard of the foundation, shows both the demand for this type of support and the importance of a clear digital launch.
For charities, funders and purpose-led organisations, a website often has to do more than present information. It needs to explain the mission, build confidence and help people take the right next step. This project is a strong example of how branding and website design can support a new organisation from launch through to real engagement.
We are pleased to have supported the ISPO Impact Foundation at such an important stage in its development and look forward to seeing the impact of the projects it helps fund.