Barrow Borough Council commissioned Designworks to develop a new brand for ‘Low Carbon Barrow’. Low Carbon Barrow is a grant scheme to help small to medium-sized firms reduce their carbon footprint through investment in changes at work. These measures must be a capital investment and could include the installation of LED lighting, alternative heating systems, photovoltaics or building management systems.

The brief called for a simple, clean brand that could easily be reproduced on a variety of marketing materials from flyers, stickers and advertising to electric vehicle charging points and vehicle wraps. We created the branding for the initiative which features a hand-drawn CO2 cloud motif that is used to frame the logo’s text.