We worked with Morgan Dental to generate more business by developing and enhancing their brand and, in particular, their signage. The practice is located on the main road through Windermere and is surrounded by accommodation providers. Their previous identity was blue text ‘Alastair Morgan & Associates’ in a gold oval. The gold signage blended in with the other guest houses and so it was time for a refresh.
It was clear that the identity had to work harder. We decided that the name should be shortened from ‘Alastair Morgan & Associates’ to ‘Morgan Dental’ this would make the identity concise and impactful.
A number of logo options were developed but the ‘toothbrush’ concept was the clear favourite. The idea uses the ‘m’ from Morgan to create the bristles on a toothbrush. The colour palette is a cyan blue and white which is more in keeping with a dental practice.
The signage has been successful in raising the profile of the practice and attracting more customers. The rest of the branding will be rolled out in 2016