Heiniger, a global leader in shearing products and accessories, developed a WordPress website designed to provide an intuitive and seamless experience for its customers. The platform offers a comprehensive catalogue of products, allowing users to filter items based on animal type, making it easy to find tools suited to specific needs.
To enhance accessibility for UK customers, the site includes an interactive map that displays local distributors, streamlining the process of finding and purchasing Heiniger products. Beyond product discovery, the website also serves as a hub for essential resources. A dedicated services page offers how-to videos, warranty forms, and downloadable manuals, ensuring customers have all the support they need to maximise the use and lifespan of their tools.
The website was developed through a collaboration between Designworks and Agribusiness Communications, combining expertise in digital design and agribusiness marketing to create a platform that meets the needs of Heiniger’s audience. By integrating these features into a cohesive platform, the Heiniger website not only simplifies the customer journey but also strengthens the brand’s reputation for quality and customer care in the shearing industry.
Tom Hunt, Director at Agribusiness Communications Ltd:
“Having worked with Designworks before we chose to partner with them to produce a new website for our client Heiniger. Rory, Jon and team worked quickly and efficiently, delivering the website on schedule and exceeding the client’s expectations. The whole process was smooth and well organised, and the finished website was one we are all proud of.”
