Search behaviour is changing fast. People are asking AI assistants for answers instead of scrolling through results pages. If your content isn’t designed for these new systems, it risks being invisible.
GEO is about preparing your website and content for this shift—making sure AI engines can find, understand, and confidently quote you.
What is GEO?
GEO stands for ‘Generative Engine Optimisation’. It’s about making sure your content is:
- Easy for AI systems to parse and trust.
- Structured around intent and direct answers.
- Ready to appear in AI-generated overviews, summaries, and voice results.
- Backed by strong provenance: authorship, dates, citations, and licences.
Why it matters
People now ask natural, conversational questions and expect instant, accurate responses. Generative engines prioritise sources they can understand and cite.
Improving your GEO will help you:
- Earn citations and links from AI answers.
- Grow qualified traffic from attributed results.
- Strengthen brand authority.
What we do
We work with you to map key questions, then shape content that AI can read and reuse. Our services include:
- GEO audits: assess how your site performs in AI-driven discovery and where to improve.
- Structured content design: clear headings, concise answers, FAQs, and entity-rich copy.
- Schema and technical enhancements: JSON-LD, sitemaps, and metadata that add context and provenance.
- Ongoing GEO-led content strategy: updates, testing, and monitoring of citations and share-of-answer.
The way people search has changed. GEO ensures your organisation changes with it. Contact us today at 01539 723254 or email info@thedesignworks.co.uk to discuss how GEO can help your business.
