The cross platform mobile application is essentially a product configuration tool which generates a 3D bag or box. James Cropper’s CEO, Phil Wild, came up with the idea after using a similar app produced by a large paint manufacturer. Phil used the app to decorate his home. The app allowed him to take photos of rooms then apply different paint colours to the walls. The app saved time and expense by producing a digital representation of the finished room. Phil found that the app could provide a similar function for the sales team at James Cropper.
The main problem for the sales team had been the time and cost involved in producing a packaging prototype using specific colours and embosses. Phil wanted to reduce the time taken to produce a prototype from weeks to seconds and realised that developing an app was the solution.
