Search is changing fast. AI tools like Google SGE, ChatGPT, and voice assistants are reshaping how people discover and engage with information. Traditional SEO alone isn’t enough. To stay visible, your content needs to be structured for machines as well as people.
We can help businesses and organisations prepare for this growth in AEO by creating clear, structured content that answers real questions and gets featured in AI-driven results.
What is AEO?
AEO stands for Answer Engine Optimisation. It’s about making sure your content is:
- Easy for AI to understand.
- Structured around user intent.
- Ready to appear in AI-powered answers, summaries, and voice searches.
Why it matters
Search engines are becoming answer engines. People now ask direct, conversational questions and expect instant, accurate responses.
Improving your AEO will help you:
- Increase visibility in AI-generated results.
- Build trust by giving clear, authoritative answers.
- Stay competitive in a search landscape moving beyond SEO.
What we do
We work closely with you to understand your audience’s questions and then create content that answers them for AI tools. With our technical knowledge and content expertise, we can provide:
- AEO audits: we assess your current site and content to see how well it performs in AI-driven search.
- Structured content design: we restructure your content so it’s easy for AI tools to read, understand and reuse. That means clear headings, concise answers and a focus on real user intent.
- Schema markup and technical enhancements: we apply structured data (schema) to give AI and search engines more context about your content.
- AI-optimised content writing: we create content that answers specific user questions, tailored to how people search and how AI interprets questions.
- Ongoing AEO-led content strategy: we help you plan and manage content with AEO in mind. This includes regular updates and adapting to new AI behaviours.
We make it simple to get started with AEO. Whether you’re updating an existing site or building something new, we’ll help you structure and write content that works now. Contact us today at 01539 723254 or email info@thedesignworks.co.uk to discuss how AEO can help your business.
