Morgan Dental – Brand Identity
Project included: signage and leaflet
Designworks worked with Morgan Dental to generate more business by developing and enhancing their brand and, in particular, their signage. The practice is located on the main road through Windermere and is surrounded by accommodation providers. Their previous identity was ‘Alastair Morgan & Associates’ as blue text within a gold oval. The gold signage blended in with the other guest houses and so it was time for a refresh.
It was clear that the identity had to work harder. We suggested that the name should be shortened from ‘Alastair Morgan & Associates’ to ‘Morgan Dental’ this would make the identity concise and impactful.
A number of logo options were developed but the ‘toothbrush’ concept was the clear favourite. The idea uses the ‘m’ from Morgan to create the bristles on a toothbrush. The colour palette is a cyan blue and white which is more in keeping with a dental practice.
Their new signage has been successful in raising the profile of the practice and attracting more customers.
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