Direct marketing is a direct form of advertising that provides a call to action from a leaflet, catalogue, letter or similar communication. The call to action could be an order, a visit to a website, or a request for further information.
The benefit of direct marketing is that it’s often measurable allowing you to monitor the communication campaign. This can be done through a response mechanism either verbal or written. The communication could be a postal mailer, telemarketing, direct e-mail marketing or point-of-sale.
We’ve produced direct marketing campaigns, including a postal mailer for South Lakes Action on Climate Change. If you’d like to discuss direct marketing and how it could help your business, please contact us.